The Meaning of "Elemental"
Origin...
The ancient Greek philosopher Empedocles taught that everything in nature was made up of four basic elements — air, earth, fire, and water.
Each element had unique properties, and each represented different aspects of nature and of the human mind:
- air represented flexibility and agility;
- fire spoke of energy and action;
- water symbolized fluidity and change; and
- earth stood for firmness and solidity.
...and Application
Modern science has changed our understanding of the physical world, but the idea of the Four Elements remains powerful today.
With a strong background in the classics as well as in business and technology, Elemental appreciates the connection between the ancient idea of the Elements and the modern world.
Elements are the basics, the pieces from which everything is built. Elemental is committed to mastering the fundamentals, not just once but continually — this means keeping up with vital innovations in technology and technique, while never forgetting underlying principles.
Finally, the Four Elements reflect Elemental's philosophy and approach:
- air — being flexible and agile in meeting challenges.
- fire — putting full energy and enthusiasm into each job.
- water — taking a fluid approach, using a variety of methods and skills, to help clients meet their needs.
- earth — bringing a solid foundation of skills and experience to every task.
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